Toyota promotion

EA collaborated with Toyota, a car manufacturer, to create downloadable Toyota Packs at the store. The related games are The Sims 3 and The Sims FreePlay.

The Sims 3 Store
EA made the The Toyota Prius Pack in The Sims 3 Store as a free download. It includes four Toyota Prius models, a laptop, three stereos, two guitars, a wall TV, a grill, a windmill, a solar panel, a firework, two shirts, and some decorative objects. As of 2019, this pack has been removed from The Sims 3 website and is no longer available for download.

The Sims FreePlay
EA had a few Toyota items to the game. At first, a few Toyota Prius was available for purchase for 9,500 Simoleons. They later added some free items, a Toyota guitar, an decorative amplifier for the guitar, a wall surfboard and a luggage and a free grill. The free grill has since been removed.