Perception

The perception business perks are all about knowing what potential buyers are thinking, and then convincing them to buy like crazy!

Assess Mood
You've gotten a pretty good idea of what a happy customer looks like. Now, you can use "Assess...Mood" to evaluate how perky or peeved another Sim is, and that makes you a happy Sim, yourself!

Assess Desire
You've learned that some Sims yearn secretly to possess something new- A leather armchair? A Remote Controlled Car? Your Sim has learned how to tap into the hidden signals their customers give off and can use "Assess...Desire" to find out just what they want!

Look for Mark
You've learned that it can be hard to sell something to a grump who hates your store. Now, activating "Look for Mark" on yourself will let you detect the perfect sales target!

Convincing Personality
You've seen lots of sales by now, and you know the secrets of getting people to cough up their cash. You will now enjoy a boost to the effectiveness of all your Sales interactions with customers!

Manipulation
Huzzah! You have attained a nigh-magical level of sales prowess! You can now use "Sales...Manipulate" to get your customers to buy like they've never bought before.