Daddy Bigbucks

Daddy Bigbucks is the richest guy around. He owns half of SimValley and enjoys conversations about himself. His son's name is Luthor L. Bigbucks. He also produces a TV show called "Strangetown", featuring the daily strains of Strangetown life. He has an evil plan to travel back in time (a secret, successful project that he likely financed) and manipulate history to his advantage, until the protagonist stops him.