Customer loyalty

Customer Loyalty measures the success of your Sims Business in The Sims 2: Open for Business. Customer Loyalty is gained when a customer has a positive experience at your business, indicated by a star above their head. You can also see how many stars your customers have by reviewing the customer panel in the business interface. The level of your business is dependent on the amount of customer-loyalty stars you have, which allows you to get Business Perks.

Customers can also lose loyalty if they have a bad experience, even losing your business rank. However, you will not lose Business Perk points if you have spent them already.

Each customer can have as many as five good stars or five bad stars.