Toyota promotion

EA collaborated with Toyota, a car manufacturer, to create downloadable Toyota Packs at the store. The related games are The Sims 3 and The Sims FreePlay for the packs to be downloaded.

The Sims 3 Store
EA promoted The Toyota Prius Pack in The Sims 3 Store for free. It includes four Toyota Priuses, a laptop, three stereos, two guitars, a TV, a grill, a windmill, a solar panel, a firework, 2 shirts, and some decorative objects.

The Sims Freeplay
EA had a few Toyota items to the game. At first, a few Toyata Prius was available for purchase for free, but later needed to be bought for $9,500. They later added some free items, a Toyota guitar, a decorative bassbox, a wall surfboard and a luggage.