Rod Humble

Rod Humble is the executive producer for the Sims division of the video game company Electronic Arts since 2004. He has been contributing to the development of games since 1990, and is best known for his work on the Electronic Arts titles, The Sims 2 and The Sims 3. He also develops his own games.

On 7 October 2008, a press release noted that Electronic Arts Inc. has promoted Humble to Executive Vice President and Head of The Sims Label of EA. In this role, Humble will be responsible for The Sims Label, which develops and markets life-simulation games and online communities with an emphasis on creativity, community and humor.

There is a Sim-version of himself introduced when the FreeTime expansion is installed. When the player firsts plays a lot (or return to a lot after installing it), the NPC makes a brief visit around 10:00 am and leaves a wrapped package, which turns out to be a computer. The computer comes with an "Easter egg": it contains an official, previously unreleased video of The Sims 3.