Matt grew up in a creative arts school. They told that if you could express yourself in anything, it was art. It was the best school he went to.
When he was twelve and had finished that school (the school was a primary and secondary school), he'd moved to Veronaville to go to college. He had the choice of Academié le Tour, La Fiesta Tech, Sim State University, or Accademia delle Artí. He chose the latter, and passed the exam.
He thought the school needed more pep, so he dressed as a llama and became the mascot.
Hayley Takahashi
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She always referred to Matt as "The Llama" (because quite frankly, he was the mascot and the face of their fraternity). She didn't know what he looked like under his costume, because she either didn't pay attention, or because she saw so much of his llama face it was hard to remember his actual face.
Kristina Piper
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Kristina had taken a sudden interest in Matt from Day 1. She never understood whether he wanted to hide himself under his mascot costume, or if he was just full of pep.
Fiona Church
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Fiona never talked to Matt a lot, considering he was in a llama costume and she didn't want him screaming cheers in her face. They were still friends, though, despite all that.
Laura McDonnell
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Laura was good friends with Matt. She called him "The Llama of Prestige", and they joked around all the time.
Dorian Machete
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Since Matt and Dorian were the only guys in the fraternity, they got along very well and spent their time talking about the school basketball games, American football games, English football games, etc.