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In The Sims 2 (GBA), he also produces a TV show called "Strangetown", featuring the daily strains of Strangetown life.
In The Urbz: Sims in the City, he has an evil plan to travel back in time (a secret, successful project that he likely financed) and manipulate history to his advantage, until the protagonist stops him.
Trivia
Although it is said that he is the richest Sim around, Vincent Moore[TSLS] is the richest Sim in The Sims games, due to the reason that The Sims Bustin' Out and The Urbz: Sims in the City only allow Sims to have up to §999,999, while PC platforms allow up to §9,999,999.
In the Urbz: Sims in the City, it is not possible to socialize with him until you beat the game (GBA) or finish the Miniopolis missions (DS), unless you invite him over.