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In The Sims: Unleashed, the Burbs are a family living at 63 Gunther Goth Highway in Old Town, living a 1950s lifestyle. The family members are Brad, Tiffany, their son Johnny, and Tucker, the family dog.
In The Sims 2, the Burbs are a family found in the family bin in Pleasantview. At the start of the game, there are three members in the family; Johnny, who is now known as John, Jennifer, and their child Lucy. Jennifer is the sister of Daniel Pleasant, and they are both the children of Diane and Jeff Pleasant from the original Sims game.
The Burbs started out new to the town. In The Sims: Unleashed, the Burbs moved to Old Town because Brad is tired of the city, while Tiffany is not. In The Sims 2, John, who had married Jennifer and had one child, Lucy, moved back to Pleasantview. It's possible that, after his father died, he and his mother (along with Jennifer and Lucy) moved to the city, and decided to return to their hometown after Tiffany's death.
John, a Family Sim, will have wants to do things such as stay at home, help Lucy with homework, and learn to cook, while Jennifer, a Fortune Sim, will want to get a job, get promoted, and make more friends. It is recommended to keep their aspiration meters high that Jennifer gets a job and John doesn't to take care of Lucy. That is an easy way to make money for the family, and at the same time not have to pay for a nanny.
Onomatology
Burb -- Slang for "suburb" which describes Pleasantview.
Every Burb family member has a popular name. The names may have been chosen because they are popular.
John Burb -- Popular name meaning "Yahweh is Gracious" or "God is Gracious"
Jennifer Burb -- (Daniel's sister) -- Popular name meaning "fair, white, smooth"
Lucy Burb -- Popular name meaning "light"
Brad Burb -- (John's father) -- Popular name meaning "broad".
Tiffany Burb -- (John's mother) -- Popular name meaning "manifestation of god". It may have been chosen due to the stereotype of fashionable and popular girls being named Tiffany.
Benjamin Burb -- (John's paternal grandfather) -- Popular name meaning "son of the south"
Susan Burb-- (John's paternal grandmother) -- Popular name meaning "lily" or "rose"
Tucker Burb-- (The Burbs' pet dog in The Sims: Unleashed) --- Tucker is perhaps related to the German word 'tucher' means 'clothweaver'.